How United Airlines has been falling of the sky over the years
Over the years I have written different articles on what to do and what not to do during a media crisis. It is common to see brands sink under the weight of poorly prepared statements that rather than shed light on the issue in question, what they do is to further mess up the image of the brand in question.
Something similar happened again with United Airlines, an airline that over the years has been involved in a series of scandals about the way it treats its public. And is that for a company that has as a fundamental pillar the “good service to its customers” has failed miserably in undertaking that promise. And not only that, it has generated a wave of public opinion that is reviewed in many institutes as an anecdote or a kind of Manual of what NOT to do in case of a crisis.